Great news this week! Target Corp. announced it will no longer carry farmed Atlantic salmon at any of its 1,700-plus stores across the United States. It's a huge and very public step in support of sustainable seafood -- one that Target took in consultation with the Monterey Bay Aquarium's Seafood Watch program.
Though Seafood Watch is best know for its consumer pocket guides(more than 33 million distributed since 1999, plus another 200,000 downloads of the Seafood Watch iPhone app), the science-based program is also deeply involved in partnerships with major seafood buyers. Those buyers -- including ARAMARK and Compass Group (the two largest food service companies in North America) and Santa Monica Seafood (the largest seafood distributor in southern California and the Southwest -- are using their buying power to demand sustainable seafood from their suppliers.
Added note: Safeway stores also announced plans this week to develop sustainable seafood purchasing criteria for its 1,700-plus stores. And Walmart has long been a leader in the field. The tide is indeed turning. And as Casson Trenor notes, that's reason to cheer.