The Monterey Bay Aquarium’s Seafood Watch program has long been the go-to source for consumers and businesses looking for ocean-friendly seafood.
Now we're literally putting sustainable seafood on the map.
Project FishMap, a newly launched feature of our award-winning Seafood Watch iPhone app, lets you tag more than one million restaurants and markets across the United States anytime you find ocean-friendly seafood.
Every iPhone user can then discover where you (and others) have found sustainable seafood nationwide.
(Android fans: Fear not! An Android version of the app is coming in 2011.)
The newly updated -- and always free -- iPhone app can be downloaded here. "We want people to have a resource so they can find ocean-friendly seafood no matter where they live," says Sheila Bowman, senior outreach manager for Seafood Watch. "This is a real community project for green living."
"With Project FishMap, anyone who finds sustainable seafood can share their discoveries. Each time they do, they’re helping others make better seafood choices."
Other key features of the updated app:
- The ability for users to easily add restaurants and markets that sell sustainable seafood to the Seafood Watch iPhone database. Each time you do, you can earn virtual badges (Sushi Master for adding a sushi item in a restaurant, Pioneer for being the first to report finding sustainable seafood at a restaurant).
- Better search functions to help you find seafood quickly and easily by its common market name or, in the case of sushi, by its Japanese name.
- Suggestions for sustainable alternatives to items on the Seafood Watch "Avoid" list.
- A highlighted list of "Super Green" seafood that's heart-healthy, low in contaminants and caught or farmed in environmentally friendly ways.
The original Seafood Watch iPhone app, launched in January 2009, has been downloaded by more than 325,000 individuals. It’s won awards from Treehugger.com as the "Best of Green in Food and Health" and is cited regularly as a trusted source for sustainable seafood information.
In 2008, Bon Appétit Magazinenamed Monterey Bay Aquarium as its "Tastemaker of the Year," because Seafood Watch has played such an influential role in transforming seafood buying habits across the United States. Since its debut in 1999, Seafood Watch has become the most influential consumer seafood selection tool in the United States. We've distributed more than 36 million Seafood Watch pocket guides to help individuals make seafood choices that preserve the health of ocean ecosystems.
You can download the Seafood Watch iPhone app (with Project FishMap) right now. Our you can browse the App Store on your iPhone or iPod touch and download the free, official app directly to your device.
Curious how it works? Here's a demo:
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